Email marketing continues to provide the strongest return on investment (ROI) of any marketing channel. In fact, the ROI of an email campaign is thought to be “95x times better in terms of ROI” than direct mail. As of 2012, email ROI still beats out the next highest digital marketing strategy (online marketing) by more than 50%. Moreover, while email marketing is used by over 90% of businesses, it is the best choice for a small business on a budget.
I have been directing email campaigns for businesses and non-profits for more than five years now. I have developed a set of best practices for small businesses, non-profits or associations to start using this valuable tool. Send me your RFP to get your email marketing started.