Tony's Blog—Category: Web Design

Email Marketing for Small Business (Part 5)

Getting the Best Responses from Your Email Campaign So now you’ve built a pretty decent subscriber list, how do you get your subscribers to respond to your message? First off, lower your expectations. If you get more than 25% of your subscribers to open your email, you are doing great. Keep in mind that the […]

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Email Marketing for Small Business (Part 4)

Know Your Subscribers People hate getting spam more than junk mail. For small businesses and nonprofits, though, this might be a good thing. The CAN-SPAM Act basically outlawed the sale of subscription lists, which means businesses should build subscriber lists by hand. What better way to get to know your customers than by getting in […]

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Email Marketing for Small Business (Part 3)

Choose an Email Service Provider (ESP) A good vendor can turn your email marketing into a turnkey operation. Look for the following features: MailChimp is Tony MacFarlane’s favorite email service provider Opt-in forms you can put on your website Automatic list scrubbing A/B Testing Capabilities Analytics (including heat-maps) Easily customized templates Sending schedules Social media […]

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Email Marketing for Small Business (Part 2)

Know Your CAN-SPAM The first thing an email marketer should do is read over the CAN-SPAM law. Regardless of your opinion about unwanted email (or “spam” as it is commonly called), your business can be held liable if it fails to comply with the CAN-SPAM Act of 2003. The Federal Trade Commission has an excellent […]

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Email Marketing for Small Business (Part 1)

The ROI of Email Marketing Email marketing continues to provide the strongest return on investment (ROI) of any marketing channel. In fact, the ROI of an email campaign is thought to be “95x times better in terms of ROI” than direct mail. As of 2012, email ROI still beats out the next highest digital marketing strategy […]

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Skeuomorphism on the Web: Not Dead Yet

The World Wide Web has always had something of an identity problem. The Web is so new and still evolving so rapidly that people often consider it to be a totally separate and new medium. Especially these days, with the massive growth of smartphone access and the consequent advent of “web apps”, if the Web […]

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Under the Hood: MadMac Creations Website

I built my portfolio website, madmacreations.com, to be both an online portfolio and a blogging platform. In addition, I required the site to be responsive–usable on tablets and smartphones as well as desktops. Such complex requirements meant that madmacreations.com would rely on frameworks and a content management system. HTML 5 First off, I decided that […]

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