Moar Chart Pr0n: Who Is the Bigger Liar—Donald Trump or Hillary Clinton?

The June 1st Quinnipiac poll revealed a remarkable disconnect: more independent voters thought that presumptive Republican nominee Donald Trump was more trustworthy than presumptive Democratic nominee Hillary Clinton. This isn’t a fluke, because a concurrent ABC/Washington Post poll came to similar conclusions—That people generally believe that Clinton lies more than Trump. However, that is not […]

Read More…

Open Letter to Governor Larry Hogan and the People of Maryland

Regarding the Governor’s Requesting “Federal Authorities Cease Any Additional Settlements of Refugees from Syria in Maryland” (November 17, 2015) As a child of immigrants who has seen waves of refugees make Maryland their home, I have always applauded welcoming new people to our state. The obvious benefits of a diverse population, with stories from each […]

Read More…

Tips & Tricks for Microsoft Word

As an early adopter and as a Microsoft Word power user over the past decade, I would love to persuade any small business thinking of using one of the other cloud-based or open-source office suites. Here are some tips and tricks to improve your business’s design capabilities with Microsoft Word.

Read More…

Email Marketing for Small Business (Part 5)

Getting the Best Responses from Your Email Campaign So now you’ve built a pretty decent subscriber list, how do you get your subscribers to respond to your message? First off, lower your expectations. If you get more than 25% of your subscribers to open your email, you are doing great. Keep in mind that the […]

Read More…

Email Marketing for Small Business (Part 4)

Know Your Subscribers People hate getting spam more than junk mail. For small businesses and nonprofits, though, this might be a good thing. The CAN-SPAM Act basically outlawed the sale of subscription lists, which means businesses should build subscriber lists by hand. What better way to get to know your customers than by getting in […]

Read More…

Email Marketing for Small Business (Part 3)

Choose an Email Service Provider (ESP) A good vendor can turn your email marketing into a turnkey operation. Look for the following features: MailChimp is Tony MacFarlane’s favorite email service provider Opt-in forms you can put on your website Automatic list scrubbing A/B Testing Capabilities Analytics (including heat-maps) Easily customized templates Sending schedules Social media […]

Read More…

Email Marketing for Small Business (Part 2)

Know Your CAN-SPAM The first thing an email marketer should do is read over the CAN-SPAM law. Regardless of your opinion about unwanted email (or “spam” as it is commonly called), your business can be held liable if it fails to comply with the CAN-SPAM Act of 2003. The Federal Trade Commission has an excellent […]

Read More…

Email Marketing for Small Business (Part 1)

The ROI of Email Marketing Email marketing continues to provide the strongest return on investment (ROI) of any marketing channel. In fact, the ROI of an email campaign is thought to be “95x times better in terms of ROI” than direct mail. As of 2012, email ROI still beats out the next highest digital marketing strategy […]

Read More…

Reality TV Didn’t Kill Scripted Content

In 2014, media wunderkind John Foxx was conferred with an honorary Doctorate degree at Edge Hill University in Lancashire, England. In his address he said, “In fact, we take almost everything we believe about the world on trust—from media. That makes the media at least as powerful as any previous belief system we humans have […]

Read More…

Dom Flemons: Saving Popular Music Through Sankofa

According to ancient Hindu mythology, whenever the world lost its way, Vishnu, the God of Preservation, would incarnate as an avatar to save the planet. There seems to be a similar archetype occurring in American popular music too. In an interview for Esquire in September 2014, Gene Simmons, bass player for the Rock band KISS […]

Read More…